Personal Assessment of Whether You Think the Ad Is Effective, and Why Its Effective

Personal Assessment of Whether You Think the Ad Is Effective, and Why It's EffectiveWhether your personal assessment of whether you think the ad is effective and why it's effective is positive or negative may depend on your self-belief, your self-image, and other outside influences. With regard to the latter: it can be self-fulfilling or self-limiting, depending on the extent to which it's perceived by others as detrimental to their feelings. And that is a fairly dangerous position to find yourself in.You may feel that the ad should be more realistic, but it doesn't matter: it's your feelings that count. Your self-esteem will be more at risk than your perceived effectiveness. That's a sure way to lose credibility with clients who have been repeatedly referred to your business. It's vital that you understand the difference between personal and professional assessments.You don't need to keep track of the reasons for why the ad is effective, and why it's ineffective. At the moment, you' re experiencing all the results you've set out to get from this approach. This is all about feeling good about yourself. 'That's the way I feel' is not an answer.If you still don't believe that the ad is effective, and why it's effective, keep trying to figure out why. This is a result of what you believe in. 'I like my hair better' is not an answer.You may need to try a little more than just what you've been told, to understand why the ad is effective, and why it's ineffective. If you understand that your clients want results, not just a change, then you'll be able to deliver more effective advertising.To establish your own opinion of the ad, do a lot of listening. Listen to what your friends and family say about the business, and to the effects of the ad. Develop a set of common impressions, and think about them as you read the results you've got from a poll, and hear the feedback from a client.Are you sure the ad is effective, and why it's effective? You could go back to the draw ing board, or you could start developing your own opinions. Which will you choose? The decision is yours and yours alone.